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Money Stories · Episode 2

Matthew Barnes: How to Think Like the 1%

For founders and high achievers rethinking what money is for.

Mike Brown with Matthew Barnes, Founder of Proteus Digital Lab · Apr 22, 2025 · 49 min

About this episode

Matthew Barnes went from mechanical engineering to running a conversion rate optimization agency, Proteus Digital Lab.

He and Mike talk about separating intent from action when delegating, wealth as control over time and relationships, and aligning incentives with his team.

More from Money Stories: all episodes. Mike’s book Be Rich Now covers the same ground in depth.