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Money Stories · Episode 8

Kristen Brown: Brand Is Who You Are Not What You Sell

For founders and high achievers rethinking what money is for.

Mike Brown with Kristen Brown, Owner of Hoot Design Company · May 2, 2025 · 66 min

About this episode

Kristen Brown founded Hoot Design Company in 2010, a branding agency that has worked with Dropbox, Bowery Farming and EquipmentShare. She tells Mike about the day she lost 40 percent of her revenue.

They talk about rebuilding culture from the inside, the dangers of faking it, and building a business that feels like you.

More from Money Stories: all episodes. Mike’s book Be Rich Now covers the same ground in depth.